The Process Of China Luxury
The Process Of China Luxury
“If put china mainland in the world, from this view, actually the international trend is affecting China society. The trends of luxury consumption in china and the world are two different curves, among which one is climbing from low to high; the other is falling from high to low. And then they have met in 21st century, by the comparison between them, you will find it’s meaningful.” WGSN, considered as the Bible by the professors, is the most successful fashion information facilitator. And the chairman of it in Asia-pacific said to the reporter of our organization.
In 1979, Piercarter was invited by the foreign trade department as aesthetic concept into china to hold the first fashion show and then it became the first western luxury brand known by Chinese people. Before the middle age of 20 century and 70 generation, the market of European luxury is very narrow. Except the rich aristocrats and the upstarts, no one would go to buy a LV suitcase or a Patek Philippe watch. The Chanel, just for the women aged more than 40 in the France high-society.
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