The Distance Between Chinese Clothes And Famous Brands
The Distance Between Chinese Clothes And Famous Brands
In china, there are two industry brands having the possibility to become luxury or have higher prices than others’: the white wine industry and the cigarette industry. Chinese drink white wine, while the foreigners are drinking Whiskey or brandy. In fact, the white wine has a long history in china and has formed its own culture. The connotation of the brand needs to be found, so if the enterprises create their own wines, such as MAOTAI and WULIANGYE, their prices of the product will be high. The cigarette industry is as same as the white wine industry. Chinese tobacco-curing is Virginian-type, while the foreign one is mixed type, for Chinese smoke Virginian-type cigarette. Such a source specificity is caused by the history so it cannot be copied.
To create luxury brand, the first step is to think carefully whether it has the potential to become luxury brand. At present, Chinese clothes industry are falling into a serious situation in which they are going the same. With the same company culture, the same market knowledge, the same sources, they are impossible to free themselves from that frame to create a new luxury clothes brand while facing the foreign clothes famous brands’ competitions. But now the problem is that is the known impossibility that makes many clothes manufacturers ignore the lesson which the luxury brands have taught. For example, the exquisite workmanship, the specialty, the brand operation.
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