The Luxury Care About Chinese
The data shows that the luxury brands which have entered into Chinese market take 30% of the whole luxury brands number. The easiest way for the foreign brands to enter China and the Chinese consumers know the luxury is the Internet, especially Chinese website.
Foreign shopping website has begun to enter Chinese market from several years ago. The top-end fashion website YOKA has connected with the world luxury brands website by setting a convenient Internet shopping tunnel. Besides, the first luxury shopping website GALLERIA has started in Shanghai. Chinese consumers can buy more than 1000 products of 30 luxury brands, including Fendi, Givenchy, Christian Dior, and Armani.
Besides these native fashion luxury websites, international shopping websites begin to focus on Chinese consumers. Many luxury brands have opened Chinese shopping web page, including fashion website and Oriental cherry room of Japan, Onenow of America, LV and Christian Dior. L.L.Bean and Brooks Brothers not only have the perfect Chinese web page but also have stable platform and professional smooth international delivery, all of these offer a great convenient to Chinese consumers’ Internet shopping of American products.
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