China Wholesale Vision

The Falling Wholesale Volume of Shanghai Sports Shoes

AS the author interviews, compared with the sale volume of sports shoes last year have fell in wholesale market this year. The reasons are related to the financial crisis, including the reduction of some factories operation benefits, the spending on the advertisement and propaganda. The propaganda of the brands is not so strong as before, and the people also become to save money to reduce expense. Therefore, except some powerful sports brands such as Anta, Converse, and Nike have a good sale volume, and other famous brands products in the second level are going through a visible reduction in sale volume. However, some travel shoes and climbing shoes in the market also are selling well, and this may because that the travelling mind and journey interest of our people are stronger and stronger.

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