Archives
Matt explains what the new Canonical tag is for and why it was created.
a
Matt Cutts Explains Canonical Tags on Video
One of the major issues tackled by SEO is accessibility. We want to make sure that a website that’s being optimised is accessible not just by search engine spiders but also by users regardless of their connection speed, browser used, etc. A thing overlooked by many SEOs though is checking whether the website is accessible [...]
On my last post i gave some tips on how to increase search engines’ perception of your web pages as being relevant to your targeted keywords and phrases. Before I continue let me thank Marc for pointing out two important tips I overlooked: getting inbound links from relevant pages and also using relevant tagged images.
On [...]
One of the key things in search engine optimisation is relevance. Before I discuss relevance though let me give you the dictionary definition of the word it was derived from, relevant.
relevant (adj): closely connected or appropriate to the matter at hand
Hence when talking about relevance in SEO terms what is taken into consideration is [...]
For all of you bloggers and website owners out there, you have to check DocShots.
If you ever embed files into your website, you should use DocShots because it makes it easier for your visitors to browse them.
If you’re new here, welcome! And thanks for subscribing to Get Elastic. Friday is Blogger Digest day where we highlight posts from other blogs that are of value and interest to online retailers and Internet marketers.
Get out your bookmarking tool of choice and save this resource list from GrokDotCom: The Missing Google Analytics Manual. [...]
This is an excellent example of a retailer who ties together user-generated content (customer suggested recipes and contests), solutions selling (search for recipes by meal type, prep time and cook time) and product bundling (click to purchase ingredients).
Kudos to Schwan’s.
This scrumptious recipe was submitted by Bev Jones of Brunswich, MO, the winner of [...]
This post is a recap of today’s webinar: The eCommerce Platform of the Future.
About our guest speaker
As Senior Analyst for ecommerce technology at Forrester, Brian researches and reports the impact of technology advancements, operational needs, and changing consumer behaviors on online retail. His expertise spans B2B and B2C retail and online travel, with a [...]
Today’s online shopper is skilled at comparison shopping and is always only a click away from your competitor. And in today’s economy where more customers are looking to stretch the dollar, loyalty programs and incentives are more important than ever.
The following are 8 ways retailers can encourage customer loyalty:
Premium Shipping Clubs
For $79, Amazon [...]
The “Big 3″ search engines (Google, Yahoo and MSN) broke big news last week with the announcement they will support a Canonical URL tag to help webmasters (and search engines) better manage duplicate content issues. Duplicate content refers to identical or near-identical blocks of text on more than one page in a search engine’s [...]