Where has the counter cycle opportunities for investment
Where has the counter cycle opportunities for investment
financial crisis to attack the global entity economy seriously, the Chinese economy glides down fast demonstrated “under the duplicate nest does not have the egg”.However, the market also has the investment luminescent spot? What domain risk relative small?
Recently IDC (China) studied the company to issue “Electronic commerce Service industry And Ali Anxiously Commercial Ecology Social economy Influence” the white paper.Disclosure, in 2008 the China electronic commerce volume of trade grows approximately 20%, grows face individual consumer’s electronic commerce volume of trade is approximately 30%, will wash the valuable net in 2008 the volume of trade approximately in 100,000,000,000 Renminbi, estimated the same ratio will grow 130%.Even if the B2B service has been under the crisis impact, but B2C and C2C are not affected nearly completely.This white paper will also estimate that, to 2010, China’s electronic commerce transaction total amount will surpass 3,000,000,000,000 Yuan.But in 2008 electronic commerce transaction fiery, with is attacked the financial crisis the murky macroscopic economical situation to form the sharp contrast.
Not come singly but in pairs, the electronic commerce giant Amazon company also in on the other day indicated that, in 2008 vacation was the throughout history sales achievement best vacation.In December 15, the net buys the commodity quantity to achieve the peak value, in the worldwide scale consumer has ordered 6,300,000 commodities in the same day.Average each second has 72.9 commodities to order.This kind of heat degree also sells the market with the tradition to form the sharp contrast.According to American market investigation and study organization announcement statistical result, as a result of bitter experience rare financial crisis, this year around Christmas holiday shopping season, although the business promotes the attractive discount unceasingly, but the consumer gets rid of discretely, has dreary aspect which many years have not seen.The international shopping center committee estimated that, in 2008 Christmas day to the year’s end is possibly for 40 year most dim sales seasons.
The consumable retail market appears rarely “one side is the flame, at the same time is the sea water” the phenomenon, but the network sale becomes the counter cycle the luminescent spot.This special phenomenon appears not merely in the retail market, also has in other domains manifests.When the global bitter experience economic crisis, the computer game profession welcomed the rare sale to be greatly prosperous actually.Microsoft issued the report stated, November is the Xbox 360 mechanical games sells a best month in Europe, the same ratio grew 124%.According to the market investigation and study company NPD issue data, until now, the American game profession overall sale grows 25%.In October played sells in 2007 whole year to grow 35%.
The computer game (including network game) becomes the counter cycle profession is not accidentally, the rough period people possibly could not long-distance travel, but stayed in the home plays the network game is everybody all can expend.Take the Chinese network game market as the example, the majority plays family each month of expense approximately in 50 Yuan to 200 Yuan between, is equal approximately to a day-long salary income.Network game price elasticity relative small, the financial crisis is very limited to its direct impact.At the same time, the hypothesized world has also provided the people the rare flight from reality possibility, is acting not the entirely as desired role in the real life, but can have the innumerable possibilities in the hypothesized world.
What did these counter cycle case show? Looked like in us that, the human society has already welcomed a network survival major tendency, once this tendency will form cannot change.The financial crisis becomes a special external factor, lets this tendency expose directly in front of the common people.The network development has provided the new production and the sales way under, attacks at the financial crisis, instead because of this kind “special” industry condition wins the market.
Not only the network has provided the infinite possible hypothesized world for the people, but also becomes the tradition industry condition development the new space.When economic situation good, this part of market as if may neglect; When is in the economical trough, finally discovered this piece of space resists the financial crisis to attack “the refuge shelter”.Regarding the investor, this meant economy murky under new opportunities for investment; Speaking of the bank, also definitely may excavate the huge service space in here.Under the new situation, needs the enterprise to have the new thought.（e commerce and online marketing ecmaimai.com）